Why Off-Site Construction’s Future Just Moved Up in Time

Despite COVID-19 struggles, PulteGroup and other industry players are embracing their off-site investments and pushing forward with new projects.

As chief financial officer of Atlanta-based PulteGroup, Bob O’Shaughnessy drew the short straw. His first-quarter 2020 commentary would include a note that would strike raw nerve. Just shy of 90 days from the decade’s rosiest outlook moment—when PulteGroup president and CEO Ryan Marshall, O’Shaughnessy, and the rest of the strategic team revealed they’d added Innovative Construction Group (ICG), a Jacksonville, Fla.-based off-site building enclosure producer—it fell to the CFO to flag material dollar variances to the business that speak to challenges ahead.

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